I have chosen to research and observe
Singapore International Photography Festival 2012 because I am personally
interested in arts and photography.
Besides, this international festival poses great prospects for the hotel
I am representing, and thus, I wish to personally experience it and explore
other possible ways that the hotel can collaborate with SIPF organizers to
create greater publicity; and also to work towards the hotel’s vision of
becoming Singapore’s leading arts, culture and heritage supporter.
The Singapore International
Photography Festival (SIPF) is the first biennial photography festival in
Southeast Asia which was founded in year 2008. The festival serves as a gathering
of creative minds from all around the world for the appreciation of arts and photography.
It provides a significant platform for talented photographers from all races of
life to showcase their masterpieces, and also acts as a catalyst to discover, nurture and propel young
talents in Southeast Asia onto the international stage. The festival also aims
to stimulate interactions amongst photographers and audiences through a series
of programs such as - the main exhibitions, workshops conducted by professional
photographers, portfolio reviews, film screenings and public forums.
Singapore International Photography
Festival 2012 focused on the theme: Celebrating Every Passion for Photography.
The 3rd open call submission for SIPF attracted an incredible
response of 4148 submissions from 46 countries. 414 Works from emerging and
established photographers from 25 countries were selected to be curated and featured
in the Open call Showcase exhibitions which were held from 5th
October – 17th November 2012. The exhibitions were spanned over six
different venues in Singapore which were – Singapore Management University
Gallery, The Substation Gallery, Societe Generale Gallery, Selegie Arts Centre,
ArtScience Museum at Marina Bay Sands and Singapore National Library. One of
the main highlights of SIPF 2012 included the prestigious Magnum Photos showcase
– “[Outside] In”, which was held in the ArtScience Museum at Marina Bay Sands
Singapore. The showcase brought together 143 works by three lauded
photographers – Stuart Franklin, Mark Power and Jacob Aue Sobol.
Overall, I perceive SIPF 2012 as a
great success, as this can be seen from the incredible amount of responses from
photography enthusiasts around the world, when this is only the third year
since the opening of SIPF. There is huge potential that the festival will
continue to expand to greater sphere with the integration of more publicity
tools and marketing mix, due to the emerging trends of young arts and
photography lovers in the future generations. As such, I foresee the benefits
that SIPF can bring to our hotel in future collaborations.
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