Recommendations & Conclusion

The objective of collating this evaluation portfolio is to study the various marketing mix and factors that contributed to the success and shortfalls of SIPF 2012, and propose further collaborations with the event organizer of SIPF for future projects.

Our hotel is honored to be the official hotel for SIPF 2012. However, there are more ways that SIPF can utilize our property for more events and publicity. For example, I would recommend an opening film screening and closing gala dinner with press coverage at our hotel. This can help create publicity for both partners.

Secondly, I would like to propose that Albert Court Village Hotel can be one of the supporting venues for SIPF showcases, given the hotel’s reputation, heritage and overflowing culture of Peranakan, Indian and Chinese. Moreover, our hotel is situated in the arts and culture district, which is of close proximity to other potential support venues for the next SIPF.

Thirdly, SIPF can distribute ticket sales to our hotel for tie up programs. Our hotel’s target market consists of guests with lucrative income, time and high spending power. Our hotel can help boost visitorships by introducing hotel guests to the exhibitions with complimentary tickets. Besides, we can also help SIPF advertise by putting up advertisements in our hotel vicinity and official website.

Last but not least, our hotel will be most honored to provide complimentary stays for the featured photographers who will be travelling to Singapore to conduct workshops for the festival.

In conclusion, I hope that this research and evaluation portfolio has provided insights into how SIPF and Albert Court Village Hotel can corporate with one another to produce the upcoming SIPF that will be even more massive and exciting.

 

 

 Work Cited

Far East Organization Centre Pte Ltd. (2012). Albert Court Village Hotel | Singapore Little India Hotel | Official Website. Retrieved November 16, 2012, from StayFarEast: http://www.stayfareast.com/en/press-media.aspx

Festival, S. I. (2012). News & Updates | SPIF2012. Retrieved November 16, 2012, from Singapore International Photography Festival: http://sipf.sg/news-update/

Geraldineslht. (2012). Marketing mix (8"P'S") <<GeraldinesLHT. Retrieved November 20, 2012, from GERALDINESLHT: http://geraldineslht.wordpress.com/2012/05/24/marketing-mix-8-ps/

Sharon Vu, D. Y. (2012). Albert Court Village Hotel Supports the 3rd Singapore International Photography Festival (SPIF) 2012 | Stay Far East. Retrieved November 16, 2012, from StayFarEast: http://www.stayfareast.com/en/press-media.aspx

Sharon Vu, D. Y. (2012). Far East Hospitality is one of the sponsors for the Singapore Blog Awards | Stay Far East. Retrieved November 16, 2012, from StayFarEast: http://www.stayfareast.com/en/press-media/FEH-SG-Blog-Awards.aspx

SIPF. (2012). Singapore International Photography Festival. Retrieved November 18, 2012, from 3rd Singapore International Photography Festival 2012: http://sipf.sg/

SIPF. (2012). Singapore International Photography Festival. Retrieved November 18, 2012, from Facebook: http://www.facebook.com/TheSIPF/info

SIPF. (2012). SIPF Student Education Programme: Conversations with the Black Box. Retrieved November 20, 2012, from Facebook: http://www.facebook.com/SIPFStudentEducation

SIPF. (2012). SIPF-Guidebook.pdf (application/pdf Object). Retrieved November 15, 2012, from Singapore International Photography Festival: http://sipf.sg/wp-content/uploads/2012/10/SIPF-Guidebook.pdf